'Be The Media' isn't just a social idea, it's author David Mathison's commandment
Mathison, a former executive with the Reuters news agency, takes the whole notion of 21st century media very seriously. In his new, self-published handbook, Be The Media: How to Create and Accelerate Your Message… Your Way, Mathison lays out how anyone can have a message and spread it using online tools ranging from standbys such as print, radio and video to blogs and podcasts.
Forget the so-called media elites, he says—and as one of them I object!—and take control of spreading the word about your own project yourself, whether you’re the producer of music, films, podcasts, radio or television programs.
I couldn’t agree more. And I would add that Mathison’s book, which you can order on Amazon.com or his website, BeTheMedia.org, is a perfect companion bookend for Guy Kawasaki’s most recent book, Reality Check. Together, these are 3 pounds, 13 ounces of paper you really should own and study.
DAVID MATHISON AUDIO EXCERPT: “We’re trying to teach people to repurpose your work and have a back end. The incremetal revenue streams may be strong, but when you add them all up…”
You can LISTEN to this interview with DAVID MATHISON, author of BE THE MEDIA, by clicking HERE!
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This entry was posted on April 4, 2010 by andelman. It was filed under advertising, authors, Business, celebrity interviews, consumer, digital media, entertainment, Journalism, magazines, Publishing, Uncategorized and was tagged with Amazon.com, Be the Media, bloggers, Blogtalkradio, David Mathison, Guy Kawasaki, Media, podcasters, Radio, Reality Check: The Irreverent Guide to Outsmarting Outmanaging and Outmarketing Your Competition, Reuters, Television.