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Baseball writer Jonah Keri’s new math: Wall Street arbitage + extreme stats + Stuart Sternberg – Naimoli = The Extra 2%

Mr. Media is recorded live before a studio audience of baseball fans who secretly wish Joe Maddon was their team’s manager … in the new new media capitol of the world… St. Petersburg, Florida!

Vincent Naimoli (pictured), owner of the Tampa...By BOB ANDELMAN

Mr. Media® Radio Network


I was a little nervous about the publication of Jonah Keri’s new book, The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First.

Why? Because up until today, the book most often associated with the former Tampa Bay Devil Rays was my own first book, Stadium For Rent: Tampa Bay’s Quest for Major League Baseball. It was published in 1993.

Going forward, I think Keri’s book will be the one that captures the renamed Tampa Bay Rays franchise and will be remembered for the recognition it brought to the business – and baseball — management philosophy developed by Stuart Sternberg, Matt Silverman and Andrew Friedman.



IMAGE: Vincent J. Naimoli, image via Wikipedia

The Extra 2% is this year’s version of Moneyball, the book about how the Oakland A’s made more from less. It’s a book with a real story, a beginning, middle and end, heroes and goats, and a pretty happy conclusion for any baseball fan but us Rays fans in particular.

I hearby cede the title of author of best book about the Tampa Bay baseball franchise to Jonah Keri. 

Read excerpts: 

Jonah Keri WebsiteTwitterThe Extra 2% Website

Hear it now!JONAH KERI audio excerpt: “Tropicana Field is, charitably, a dump. It has fewer people within a 30-minute drive of any other stadium in baseball. It’s a big problem. And the economy is not great in in Missouri or Pennsylvania, but I think it’s better than it is in the Tampa Bay area.” 

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You can LISTEN to this interview with JONAH KERI, author of THE EXTRA 2%, by clicking the audio player above!

Bob Andelman is the author or co-author of 10 books, including ‘The Profiler’ with Pat Brown, ‘Built From Scratch’ with the founders of The Home Depot, and ‘Will Eisner: A Spirited Life.’ • Follow Bob on Twitter or Facebook.

 [Get Copyright Permissions]Copyright 2011 Bob Andelman. Click here for copyright permissions!

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